Monday, July 20, 2009

Pedal Power: NYC Public Safety Announcement

When it comes to creating safety awareness videos, we've all heard the debate between taking a positive "informative" road versus the "scary" shock-n-awe approach. What we have here is a NYCDOT production that manages to meld both. During the course of this :60 PSA, it sends a compelling message without one single narrated word.

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